-Marketing Definition
-Marketing Formulate
-Market research
-Marketing Mix 4Ps
-Market analysis

Marketing introduction

Digital Marketing Introduction

- Digital Marketing Definition
- Integrated Digital Marketing
- Newsjacking & Brandjacking
- Social media marketing
- Social media Management
- Social media Strategy
- Buyer Persona
- Creative Visuals Tricks

Facebook Management

Instagram Management

- Facebook Overview
- Platform Interface
- Create your Brand presence
- Boost your Organic Reach
- Tips & Tricks for a successful Facebook page.

-Instagram Overview l
-Platform Interface
-Create your Brand presence
-Tips and Tricks for Instagram Engagement
-User Generated Content (UGC)

Additional

- Reels Creation Workshop & Tools
- Hook your Audience with captivating Visuals
- How to create and manage Google business account
- Client's Brief
- Cross Marketing Tricks
- Toolkit

Learning Objectives

- Understand the social media landscape and key platforms
- Develop a strategic social media plan for business
- Create engaging and effective social media content across various formats
- Build and manage online communities through effective communication strategies
- Analyze and track social media performance using key metrics and reporting tools
- Stay updated on social media trends and adapt strategies accordingly

Introduction to Media Buying

- What is media buying?
- Traditional vs. digital media buying
- Understanding social media advertising landscape
- Benefits and challenges of digital media buying.

Campaign Planning and Targeting

- campaign objectives (awareness, engagement, conversion)
- Advanced targeting
- testing different ad variations
- Campaign creation process: setting objectives, targeting, budgets, and schedules
- Choosing the right ad placements

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